The Spark That Sells | An Advanced Masterclass on Using Storytelling to Sell
Ditch the fear that your copy will be met with resistance…
And weave around the skeptical, guarded aspects of the human mind to sell like a stealth boss.
Join award-winning writer Sean MacIntyre as he unveils the storytelling techniques behind the most captivating sales narratives.
Anyone can string words together.
But when you blend copywriting with storytelling...you melt the armor off the most hardened cynics.
Plus, gain an arsenal of advanced skills to put yourself ahead of the competition to:
Craft irresistible hooks that make your promo impossible to ignore.
Use vivid testimonials that “trick” the reader's brain into thinking it’s their own success.
Build evocative case studies that bust through objections without your reader ever noticing.
Guide readers through an emotional journey of highs and lows, captivating their senses and smoothly leading them towards the sale.
Just a heads-up: This masterclass is designed for the advanced crowd, not beginners.
Presenter: Sean MacIntyre
Time: 2.05 hours
Surprise Bonus when you buy today ($15 value)
(NOTE: This masterclass is also available on our Patreon. Cancel Anytime.)
You Don’t Even Have to Be a Naturally Skilled Storyteller or a Creative Genius…
You just have to understand the 5 main components of story structure, how to write emotionally, and how to leverage those skills to craft persuasive copy.
Which is exactly what Sean walks you through step by step.
Sean has hand-selected examples of storytelling copy that is WINNING today, like this….
And packaged them up inside this masterclass so that you can:
Step outside basic features and benefits and discover the top 5 reasons storytelling will take your copywriting skills to the next level. [2:35]
Unlock the art form of subtly guiding readers to uncover their own motivations and hidden benefits at [2:49].
Dive into the surprising simplicity behind what a story even is. See more at [11:09]
Why the hero's journey is NOT the best framework for copy. Plus a better structure [Revealed at 15:40.]
Discover the secret sauce for crafting hooks that captivate audiences at [21:02]
WARNING: Using this common 3 letter word can repel your readers and sink your entire pitch when used incorrectly. Yet most copywriters tell you to use it. [Details at 31:25]
Revealed: The 2 exceptionally effective angles at the core of ALL great story hooks. [Disclosed at 39:36]
How to look like a pro by seamlessly writing flawless transitions. [Details at 47:52]
You need just 1 of these 3 “challenges” in order to craft emotionally driven storytelling copy—miss it, and you might risk the effectiveness of your message. Revealed at [49:09]
How to shatterproof your pitch before securing the emotional sale [Revealed at 52:21]
Not all stories require this magic touch, but when they do, it's your cue to craft killer “solution copy” that showcases standout transformations and sparks your reader's desire. Check it out at [59:12]
Think you should begin your story in the middle? Think again! Sean reveals exactly where you should start your story to pull your readers in at [1:15:23]
Decode the subtle “Wordplay Wizardry” copywriting masters use to bury persuasion inside their sales copy. Few detect what’s really driving these words’ power, revealed at [1:20:11]
Struggling to “Show” instead of “Tell”? Shift your mindset and paint emotional pictures that compel readers to actively connect the dots themselves. Dive in at [1:26:41]
Discover the 3 ways you can take dimensionalization to the next level for more emotional resonance at [1:32:50]
Strategically wield flashbacks to transport readers back through time. Master this time-bending story power to hook wandering minds at [1:39:26]
**How to instantly cripple your imposter syndrome—**Hint: it’s hiding in plain sight [2:01:28]
You no longer have to feel confused or unsure about how to tap into the reader's emotions or be met with tons of sales resistance.
Now, you can fuse the art of storytelling in your copy and open a whole new world of selling that you didn’t know existed.
FAQ:
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If you sign up for the Patreon, you have access to Sean and the entire Copy That! team and a private discord channel where you can submit your copy and receive feedback. You can also ask questions in the exclusive chat. This masterclass is also included with a Patreon membership.
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If you buy the course directly, you will have access for life. If you join the Patreon, you will have access to the course (and many others) until you cancel your membership.
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Yes! Join the Copy That! Discord Community here: https://discord.gg/BGR45ZKatp
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No hidden costs. Copy That! is big on integrity. What you see is what you get.
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Absolutely, but the range you can expect to make can vary widely based on your level of expertise and skills.
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Aside from Sean’s personal success in using storytelling in copy, he has also taught creative writing for five years and wrote a book about it. He also has made $5,000 off ONE SHORT story.
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Stories work for any niche. Why? Humans are wired for stories, and it’s been around since ancient civilizations, where it was the primary form of passing down knowledge. Stories can evoke empathy, stir emotions, and help people see things from different perspectives. This emotional engagement is a powerful tool for persuasion.
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Many reasons…but here’s a few:
Memorability:
People tend to remember stories much better than dry facts or statistics. A compelling story can leave a lasting impression and convey a message in a way that's easy to remember and share with others.
Building Trust and Credibility:
Through storytelling, individuals or brands can build trust and establish credibility. Sharing stories about personal experiences, challenges overcome, or successes achieved can humanize individuals/brands and create a connection with the audience.
Simplifying Complex Ideas:
Storytelling can help simplify complex ideas or abstract concepts, making them more accessible and relatable to a broader audience. This can be particularly useful in persuasive communication.
Creating a Persuasive Narrative:
Stories can be structured to lead the audience to a particular conclusion or action. They can highlight the benefits of a particular choice or the pitfalls of another, guiding the audience toward a desired outcome.
Less intimidating:
Stories help your audience feel more open and receptive to what you have to say because they don’t feel bombarded by a sales pitch. It softens the delivery of sales, making people feel more in control of their purchasing decisions.
